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About Downtown
Area (BIA)

What is a BIA?

A Business Improvement Association (BIA) is a geographic district within a Municipality. The volunteer board of management is composed of property owners & merchants who contribute directly to the BIA with one member of the Municipal council. The Woodstock BIA is managed by the BIA Manager. 


The Woodstock BIA allows local business and property owners to join forces and with the support of the Provincial by-law, to organize, finance, and implement its purpose and objectives of overseeing the beautification, promotions, and events in the downtown core.

What is a BIA? A Business Improvement Area (BIA) is a “made-in- Ontario” innovation that allows local business people, and commercial property owners, tenants to join together and, with the support of the municipality, to organize, finance, and carry out physical improvements and promote economic development in their district. Traditionally, a BIA is a body established by a municipality using the specific business improvement area provisions in the Municipal Act, 2001. It is governed by a Board of Management.

What is a BIA?

BIA Staff


Kerry Jarvi

Downtown Development Officer

City of Woodstock


Melanie Burns

(Part-Time) Operations Manager

At The Office & Scout HR Solutions

BIA Staff

Board of Management

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Steve McGregor



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Fadel Zabian

Treasurer - Director



Kate Leatherbarrow

Council Representative

City of Woodstock

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T.J. McNamara


Crabby Joe's

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Jennie Pickard


The Hallmark Shoppe


Duane Kumala-Thomas


Highlander Studios

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Yaasmiyn Davidson


Lionessence B.S


Jessica Cheyne


Jarful Refillery

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Johannes Olivier


CIBC Wood Gundy


Katharina Otulak


Fair Square Inc


Downtown Dollars

Downtown Dollars are certificates that can be used just like cash at any of our participating downtown businesses in the BIA District. They have no cash value and cannot be exchanged for cash. The full denomination will be forfeited with purchase and no change will be given. Businesses that accept Downtown Dollars receive full payment back, in cash from the BIA Office. 

They come in gift certificate form and are sold in $10.00 or $25.00 denominations with no expiry date.

These make a perfect gift for everyone on your list!

Participating businesses can place restrictions on Downtown Dollars if they wish, for example tobacco, alcohol, gift cards, prescription medications etc. *

Certificates that have been won will have an expiry date as they were not purchased,
they are a prize offered by the BIA.
There is no cash/change provided when someone redeems their Downtown Dollars.
Ie. If a customer makes a purchase totalling $55.00, and gives the merchant $50.00 in
Downtown Dollars, then the customer owes the merchant $5.00 cash. If the customer
gives the merchant $60.00 in Downtown Dollars, the customer does not get any change
and therefore the customer forfeits the $5.00. The customer can choose another
product to use up the $5.00 if desired.

The expiry date is noted on each certificate!

For more information - see the FAQ's page

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Downtown Dollars

BIA Board
Meeting Dates

January 6, 2022
February 3, 2022
March 3, 2022
April 7, 2022
May 5, 2022
June 2, 2022
No July Meeting
No August Meeting
September 1, 2022

October 6, 2022
November 3, 2022
December 1, 2022

Meetings are open to the public . If you are interested in attending please email the BIA OFFICE for the invitation link. 7 Days notice is appreciated.

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